Friday, 25 July 2008

Focus on the money!


Have you ever been in an environment where there was a goal identified or a target set…maybe a sales team or a workplace department. Did the ‘target’ often or usually get achieved? Did the goal become more real and attained by making it large public and bringing it to everyone’s attention?

Probably.

You see we all recognise the power of setting targets but I shall share a thought with you gleaned from visiting hundreds of businesses…most do not make this visible or public or prominent and I believe they are holding themselves back.

You see there is an incredible power in bringing thoughts or desires out into the consciousness of the physical presence. If you make it public and visible you make it ‘real’ and by this very act you can make it real in the truest sense ie achieved. Why do I say this?
Truthfully there is much research into the power of the subconscious mind. There is evidence that you get what you focus upon…and so I suggest that focussing more openly upon the desired goals will make it more likely to happen.
So a key suggestion would be to get yourself a large white board and probably two and place them in prominent places in line of vision with both yourself and the team as applicable. Large white boards or dry wipe boards are an invaluable ‘must have’ fitting in your office. It will gradually become a first glance almost without being aware of it…and this glance constantly imprints on the mind that which you have written. The mind then will run around keeping to its task of attaining that which it has been directed to get.

So get yourself a white board and write clearly upon it exactly where you are at in respect to targets – especially financial targets ie sales achieved and sales needed for the existing or current month or quarter. I promise you that this will be hugely, massively effective. Put it in front of the team or all of those in your company who will help you drive towards the sales needed.

And whilst we are talking together…many, many times I ask a business owner what his target is and they will often say “ as much a s we can get”. I then follow up with “ok how much are you on this month and how much more do you need?” and get answers that clearly reflect that they don’t know or at least not accurately.

Well it is paramount as business owners and leaders that we know where we are and where we want to be on a month to month basis. Get a white board now and clearly write this months aimed for target at the top and every time a deal comes in write it down underneath with a decreasing target/ still to get figure.

Yes it’s true we live in a world of Excel spread sheets or accounting software and that in theory or indeed in practice this is available at the touch of a button…the point is this isn’t constantly in front of the eyes and thus going directly into the brain. Only when it is constantly going into the mind can the mind get the message with sufficient intensity to drive the attainment of it. Simple daily message input several times a day as you look at it will direct your mind without any conscious effort.

Focus much more clearly, openly and frequently upon simple targets such as the sales volume needed to hit monthly goals and you will have greater success. I suggest that you have a discipline of setting a large target figure in red and then each sale as it comes in written underneath and the decreasing red figure showing that which is still to get. You might also include a deposit figure to show new cash flow if that suits your business model or you might show numbers of leads and then numbers of sales to show your ‘hit’ rate. You can use this discipline in any department to keep the team focused and provided you steer the usage in the first few weeks to make sure it gets embraced you will find it becomes a habit and the mind stays focussed on money…which lets face it is pretty paramount in small business land these days!

You could then use it as an outlet for your ideas and use it as a project board too. Every time you have an idea or something that you want to do this can get written too possibly on the right hand corner of the board and again you can add to this as the idea ferments and matures in your mind…every time you have an added thought on how to expand the core idea you scribble the progression thought down too even creating flow chart type diagrams which again help the brain to engage and remember and act upon your wishes.

Indeed a white board is also a visible message board which can also be massively useful in any business these days as people traffic flows in and out at different times and mobile phones whilst being excellent are still liable to flat batteries lost chargers or poor signal areas.
So just a thought or tip! Focus visibly much more on the money