Salty Oats

You can lead a horse to water but you can’t make it drink, right? Wrong. You CAN! All you’ve got to do is make the horse thirsty. So how do you do that? Simple – just put salt in its oats.

If you’re wondering why your latest advert or sales letter didn’t get much response, ask yourself this: “Did I give my potential customers the water or the salty oats?” Chances are it was the water.

Now, if your customers don’t think they’re thirsty, absolutely nothing will get them to drink - so you need to find out what makes them thirsty.

To do that you need to understand more about them. You need information about their business and knowledge of their issues and problems. It will take time and effort to gather this data and it won’t always be easy – but you CAN do it!

Then, once you know their thirst points, you can start adding the salt. And then guess what will happen? When you finally offer that wonderful ice-cold water i.e. your product or service, they’ll be more than ready to drink.

Who's fault is it?

What would happen if you entered a competition and didn’t win a prize for your entry fee?

What about if you went into a purchase arrangement and thought you’d got the deal of a lifetime ( but honestly deep inside you feel it’s too good to be true)…and then found out that it didn’t quite end up as the deal of a lifetime, in fact you’d been ripped off slightly!

Or have a drive in a rather exuberant manner along a country lane and as you were going too fast you lose it on a muddy corner and ‘ditch’ your car?

You see for many amongst us our ‘common sense’ first comment would be “Oh well never mind”, ‘daft bugger, learn your lesson’ or similar…but is that the case in today’s legislative environment. Is it true that there is such a thing as common sense?

In the Name of Progress

We developed fancy food processing that prolonged the shelf life of foods and made foods look just glossy and perfect and ‘shopper friendly’ and we pack things into cans and add chemicals that all are supposedly harmless in the quantities deployed …but the scientists who first tested smoking said it was harmless because the ingredients were of so low a level that no harm could be caused. ….but we now see that that was blatantly wrong and it is killing us by the hundreds of thousands and half killing millions more.

Could it be that we are in danger of seeing the same type of thing emerge in the future of such food processing questions?